“How does your product grow?” is simply the most important question to be able to answer.
People not on the same page with CEO/exec team/others as to what is most important If everyone has a different or incomplete picture of how the product grows, then you can't have apples-to-apples discussions about priorities, metrics, goals, or strategy. The answer talks about the output of $$$, but not the inputs of usage The answer represents only one piece of the puzzle But what everyone inevitably finds is one or more things: One thing we ask participants in Reforge Programs is to go around their company and ask five different people to whiteboard the answer to a seemingly simple question: How does your product grow? The Most Important Question Your Team Should Be Able To Answer To go deeper on these concepts, become a member and join an upcoming cohort - Growth Series, Retention + Engagement, or Advanced Growth Strategy.
Fantastic notion definition series#
This is the third post in a four-post series co-written by Brian Balfour, Casey Winters, Kevin Kwok, and Andrew Chen. The Most Important Question Your Team Should be Able to Answer
We need new frameworks and tools to think about how products grow that incorporate these changes to growth and the lessons we've learned. Growth wins, the game has changed, and to adapt we need a system of product, process, and team. In the previous posts in the series we went through three important points.
This is the third post in a four post series. It is time to move past the funnel framework and focus on growth loops. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. The AARRR funnel framework has been the dominant guiding framework to metrics, goal setting, and strategic growth conversations.
0 kommentar(er)
